The Growing  Market for eBooks

An article in the 2009 edition of the International Journal of the book places compares the adoption of eBooks to where printed books were about the time Columbus discovered America. Nonetheless between 2002 and 2008, the sale of e-books grew at a compound annual rate of 58%, compared to 1.6% for the overall book industry. In the last two years, e-book growth has accelerated. In July 2009 the most recent report by the Association of American Publishers, shows sales increased 214%.

Michael Miller of PCMag writes that color e-readers will be on the market within the year. The vice president of marketing for E Ink, the company producing the product that made the screens on e-reader comfortable acceptable,  estimates that 5 million e-book readers were sold in 2009 and expects the number to grow to 98 million by 2018.

Kindle opened the door to popular adoption of eBook; the Apple iPad as well as Barnes and Noble’s Nook  are creating a  great deal of excitement. Over coming months, 52 new eBook readers are expected to be introduced, but perhaps even more significant is the spread of eBooks into iPhones, BlackBerries, and other smart phones.  Increasingly finding new readers means having your books in electronic form. What is considered an eBook is changing, too, with some major publishers introducing enhanced eBooks to take advantage of the audio and visual capabilities of tablet readers like the iPad.

For sure, the biggest bookstore of them all is the web. We can help you get your book there. We have been successful authors with 17 print books, 16 eBooks and 25 years of experience earning a good living from our books and their many lives and have over two million books in print.

What Stage Are You At?                

Have you always wanted to write a book? Have a good idea for a book? Even written a book and now want to get it published?

 An eBook is a great way to get your first book out. The publishing world is changing. For what this means to authors and their livelihoods, subscribe to the 9Lives4YourBook blog.

 Do you have a print book and you want to get more readers?

An eBook is a way to extend the reach and life of your book and eBook sales are growing. Why continue to subsidize print publishers who offer less royalties than a self-published print or eBook?

Would you like to turn your book into other income streams?

In addition to royalties and revenue from direct sales from your own website and from their distribution to online bookstores,   eBooks can be used in conjunction with online or telephonic coaching, for promotional purposes to help you sell higher values products and services, can be readily licensed for use by others in their counseling, teaching, and promotions. And an eBook can be your best business card.

Here’s How We Can Help You

Writing and Readying Your eBook. We can match you with a coach to help you write your book or link you to ther right ghostwriter to do it for you. If you have a manuscript, we can review it and provide feedback on your content, title, cover, organization, formatting, and marketability.

Publishing Your eBook.  Creating an eBook includes cover design, layout suitable for conversion into eBooks, getting your manuscript converted into current formats and then getting it into distribution. We will guide you with developing a suitable website and bookstore.

Producing Income from Your eBook. Turning your eBook into a commercial success involves finding niches for it, effectively promoting it, plus using your book as a vehicle to sell your or others products or services.   Once a week in a one-on-one session, we tailor consulting to your needs utilizing the tested tools and know  how we developed in Getting Business to Come to You and Marketing for Introverts  and guiding you to apply them in today’s environment. From these sessions, you will

• assess the market for your eBooks
• identify what time and resources are required
• establish if you divide your existing books into smaller eBooks
• determine if the title your eBook will resonate with your target buyers
• test your marketing plans, and
• create a pitch for your eBook or project

After each session, you will have tasks to carry out that will move your process along, i.e. interviewing prospective buyers of your products, seeking out key information, preparing drafts, creating mockups, etc.

Beyond eBooks – Find other lives for your book. We’ll guide you to identifying the commercial potential of your work.  We have assembled experts to help strategize and work with you to “productize” your work into new arenas.

If you would like schedule a no charge  initial interview-consultation, contact us at paul@9lives4yourbook.com   or  phone 1- 800-SCOTTISH (726-8847).